Ropa Cabana

As the owner and operator of a beachside eatery in Rogers Park, I led both the creative and operational direction of the business, shaping the brand experience from concept through execution. I developed a comprehensive marketing and visual identity system — including menus, promotional materials, and a dynamic website — that strengthened the brand’s presence and supported sustained growth.

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Through intentional branding, community engagement, and a consistent visual experience, the eatery achieved four times the business of any previous operator, quickly becoming a trusted neighborhood destination. This work reflects my ability to drive measurable results by unifying strategic decision‑making with hands‑on design leadership, creating a cohesive and memorable customer experience for residents and visitors alike.