For the UScellular 250, supporting the No. 29 Toyota Camry driven by veteran Kenny Wallace, I was brought in to lead the creative development of the race car wrap and driver uniform — highly visible assets that needed to communicate the brand with clarity, energy, and bold impact at speed.

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Competing alongside multiple designers, my concept was selected to move forward. I developed a cohesive visual system for both the car and uniform, translating UScellular’s brand identity into a dynamic, race-ready presence that stood out on the track and in broadcast coverage.

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To extend the brand experience beyond the vehicle itself, I also designed custom photo frames for fans’ complimentary race-day photos, ensuring consistent brand visibility across the full event environment.

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This project demonstrates my ability to translate established brand strategy into high-profile experiential design — creating large-scale visual moments that reinforce recognition and connect with audiences in real time.