365 Financial

Case Study

Brand Creation • Multi‑Touchpoint Design System • Digital Course Experience
Role: Art Direction & Design, Brand Strategist Year: 2025

Overview

365 Financial Care is a new financial wellness company focused on helping individuals build confidence, stability, and long‑term financial health. I partnered with the founder from day one to create the brand from the ground up — developing a complete visual identity and a scalable design system that could support their digital courses, coaching programs, and client‑facing materials. A key part of her vision was to make a traditionally dreaded topic feel approachable and even enjoyable, so we incorporated fun, whimsical character illustrations to bring warmth, personality, and a sense of playfulness to the learning experience.

This project required building every touchpoint from scratch: brand identity, visual language, course materials, and web layouts — all designed to make financial education feel full of life rather than overwhelming.

The Challenge

As a new company, 365 Financial Care needed a brand that could immediately communicate trust, clarity, and professionalism. They required:

A full visual identity system
A cohesive design language for digital learning
Marketing assets for launch
A website and landing pages
A scalable foundation for future offerings

The challenge was to create a system that felt established and credible from day one — while remaining flexible enough to grow with the business.

My Role

Responsibilities:

Brand creation
Visual system development
Digital course design
Marketing collateral
Website & landing page layout
Cross‑functional collaboration with founder

Skills Applied: Brand Strategy • Visual Design • UX for Learning • Systems Thinking • Art Direction

Approach

Brand Creation

Although the logo had already been created, the company had no supporting brand system in place. I developed the full visual identity system — including color, typography, layout structure, iconography, and the overall design language — to establish a trustworthy, approachable foundation for the brand.

The previously designed website was not usable. It lacked hierarchy, clarity, and cohesion, and did not reflect the professionalism or trust required for a financial wellness company. I rebuilt the entire web experience from the ground up, creating a clean, credible, and scalable foundation aligned with the new visual system.