Couch Potatoes, a Chicago-based moving company, built its reputation around a friendly, dependable team committed to making transitions smooth and stress-free for families. Entering a competitive market, the company needed a visual identity that would stand out while clearly reflecting its approachable, trustworthy personality.

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I developed a playful, character-driven logo featuring “Mr. Couch Potato,” a distinctive mascot designed to create instant recognition and memorability. The identity balances warmth and humor with professionalism, giving the brand a strong, differentiated presence across digital platforms — including Moving Helpers, where customers frequently cite the engaging logo as a key reason they chose the company.

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This project demonstrates my ability to translate brand personality into a compelling visual system that not only captures attention, but drives meaningful business impact.