UScellular launched The Belief Project to address common customer frustrations and focus on building authentic, lasting relationships. The campaign emphasized that customers should stay with UScellular because they want to, not because they have to, appealing to new customers looking for a better experience. I designed print and digital materials featuring whimsical, brightly colored graphics to reinforce the message of switching providers. Created in Photoshop, Illustrator and InDesign, these pieces captured the campaign’s fresh and engaging tone, fostering a sense of community and commitment among customers.