I contributed to UScellular’s Hello Better campaign, which addressed common customer frustrations with wireless providers — from high bills to dropped calls and slow data. The goal was to shift sentiment by encouraging customers to “say goodbye” to poor service and “say hello” to a better experience.

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For this initiative, I designed stage graphics along with a range of marketing and advertising materials featuring the Hello Better logo lockup, ensuring cohesive brand recognition across all platforms. I selected authentic, candid photography that conveyed genuine happiness and aligned with messaging around UScellular’s Rewards Program, partnerships, and national coverage.

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This work reflects my ability to translate campaign strategy into clear, engaging visuals that strengthen brand storytelling and create a consistent experience across touchpoints.